Three Questions with NFC for Dummies Author Robert Sabella

A guest blog post by Robert Sabella, Founder, NFC Bootcamp and Co-founder, AccelerateNFC

NFC for Dummies offers inspiration and practical advice

1. Why write an NFC For Dummies book?

When a technology or skill reaches the point that it is considered an appropriate topic for a “Dummies” book you can rest assured that the technology or skill has reached a tipping point into popular culture and/or common, everyday usage. Until recently, ask most people – especially Americans — what NFC stands for, and they will probably tell you the National Football Conference. But with the dramatic increased use of NFC in payments, Internet of Things (IoT) connectivity and control as well as the widespread adoption of the technology for public transportation systems, NFC has become a technology that has the potential to significantly change how we interact with the people and things around us. By just touching your smartphone to something, like the point of sale (POS) terminal in most stores, you can instantly make a payment. By touching your phone to a poster, you can download a trailer for a movie and buy tickets for the next show. The exciting news about NFC is that we haven’t even scratched the surface yet of how this technology is going to change our lives. That’s why I wrote NFC for Dummies. This book is a great introduction to the larger world of NFC, and it helps readers understand why this technology is so amazing. It is my personal hope that this book will spark the creative magic in someone’s mind and provide them the inspiration to pursue their dream.

2. In the process of writing the book, what was the most interesting thing you found out about NFC?

NFC is amazingly simple and easy to use.  That’s the brilliance of the technology.  So much is happening while NFC is doing a lot of stuff in the background that a user doesn’t see.  A user just taps a smartphone or NFC-enabled smart device to a reader or a tag, and a whole host of actions are enabled — from secure transactions to the simple transfer of business cards. The more I dug into the technology, the more I realized how flexible and functional NFC really is. The beauty of NFC is its simplicity.

3. Where do you see NFC technology going in the future?

I think we will see the continued spread and adoption of NFC in the payments – including wearables — arena. Now that companies like Apple, Google and Samsung have made it part of their payment infrastructures, we can expect to see more and more people using and interested in what NFC actually is and what it can do. And that leads the way to other, non-payment applications. NFC is gaining traction in the gaming industry in products like Skylanders, Amiibo and Disney’s Infinity. I think we will see continued growth in the gaming space as NFC is ideally suited to bringing physical objects into the digital world. And I also think NFC will play a major role in transportation, the connected home and IoT, health care, enterprise and marketing applications. I cover all of these trends and others in more detail in sections of the book dedicated to NFC trends.

About our guest blogger 

Robert Sabella is an entrepreneur, investor, inventor, innovator and author. He started several companies, invested in a few more and invented a few products along the way with two current patent-pending applications. He authored two books, RFID+ and the recently published NFC for Dummies™. Mr. Sabella’s focus is on all things related to mobile proximity, specifically RFID, NFC, BLE and mobile apps. Mr. Sabella created and co-founded the proximity ID technology focused accelerator program, AccelerateNFC, as well as co-organized the global hackathon series TrackHack™: The Proximity ID Hackathon.  He is the founder of NFC Bootcamp.

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